Privacy & Data Protection Policy

Last Updated: September 7, 2026

At CUDORENA™, operated by Boot Barn Holdings,Inc., we recognize the importance of protecting your personal information.

This Privacy & Data Protection Policy describes the types of information we may collect when you browse our website, create an account, communicate with us, or place an order. It also explains how that information may be used, protected, and shared in connection with our services.

By accessing or using our website, you acknowledge the practices described below.

1. Personal Information We May Receive

The information we collect depends on how you interact with CUDORENA™.

Information You Submit Directly

You may provide personal information when you:

  • Place or manage an order

  • Register for an account

  • Sign up for promotional communications

  • Complete checkout forms

  • Contact customer support

  • Participate in other website features

Depending on the interaction, this information may include:

  • Full name

  • Email address

  • Telephone number

  • Shipping address

  • Billing address

  • Order and transaction information

  • Account-related details

  • Communications sent to our support team

Payment information is generally handled through authorized payment processors rather than stored directly by CUDORENA™.

2. Information Collected During Website Use

Certain technical and browsing information may be collected automatically when you access our website.

This may include:

  • Internet Protocol (IP) address

  • Browser type and version

  • Device category

  • Operating system

  • Approximate location derived from technical information

  • Pages viewed

  • Time spent on particular pages

  • Referring or exit pages

  • Shopping and browsing activity

  • Cookie identifiers and similar technologies

This information helps us understand how visitors interact with our website and identify opportunities to improve functionality and performance.

3. Why We Use Personal Information

CUDORENA™ may process collected information for legitimate business and operational purposes.

Order Fulfillment

We may use your information to:

  • Verify and confirm purchases

  • Process orders

  • Arrange delivery

  • Provide shipping or tracking updates

  • Handle returns, refunds, or other order-related requests

Customer Service

Information may be used to respond to questions, investigate order issues, and provide assistance related to our products or services.

Website Improvement

Browsing and usage information may help us:

  • Improve navigation

  • Evaluate website performance

  • Understand customer preferences

  • Develop a more relevant shopping experience

Security & Fraud Prevention

We may use certain information to detect suspicious activity, reduce fraud, protect transactions, and maintain the security of our website.

Marketing Communications

Where permitted and where you have provided appropriate consent, we may send:

  • Product updates

  • Promotional offers

  • Store news

  • Special announcements

You may unsubscribe from promotional emails at any time.

4. How We Protect Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, loss, or disclosure.

These measures may include:

Secure Transmission
Sensitive information is transmitted through encrypted connections where appropriate.

Controlled Access
Access to customer information is limited to authorized personnel and service providers who require it for legitimate operational purposes.

Secure Payment Processing
Payment transactions are processed through third-party payment gateways using their respective security systems.

Card Information
CUDORENA™ does not intentionally retain complete credit or debit card numbers within its ordinary customer service records after payment processing.

No method of online transmission or electronic storage can be guaranteed to be completely secure, but we take reasonable measures intended to protect the information entrusted to us.

5. Service Providers & Business Partners

We may disclose limited personal information to third parties that help operate our business.

These providers may assist with services such as:

  • Payment processing

  • Order fulfillment

  • Shipping and logistics

  • Website hosting

  • Customer support

  • Analytics

  • Fraud prevention

  • Email delivery

  • Advertising and marketing

These parties receive information only as needed to perform services on our behalf or as otherwise permitted by applicable law.

CUDORENA™ does not sell or rent personal information simply for the purpose of providing third parties with independent customer lists.

6. Advertising & Analytics Technologies

We may work with advertising, analytics, and technology providers to better understand website activity and measure advertising effectiveness.

Depending on our current services and your consent preferences, these providers may include platforms such as:

  • Meta services, including Facebook and Instagram

  • Google services

  • Other analytics or advertising technology providers

Such providers may use cookies, pixels, tags, or similar technologies according to their own privacy policies.

Users may be able to adjust personalized advertising preferences directly through the applicable advertising platform or their browser/device settings.

7. Cookies & Similar Technologies

CUDORENA™ may use cookies and related technologies to provide and improve website functionality.

Essential Cookies

These help support core functions such as:

  • Shopping cart activity

  • Checkout

  • Account access

  • Website security

Analytics Cookies

These help us understand how visitors navigate and use our website.

Preference Cookies

These may remember certain choices or settings to improve future visits.

Advertising Cookies

Where permitted, these may help us measure campaigns or provide advertisements that are more relevant to user interests.

You can usually control or remove cookies through your browser settings. However, blocking essential cookies may prevent certain website features from functioning correctly.

8. External Websites

Our website may occasionally contain links to websites, platforms, or services operated by third parties.

Once you leave the CUDORENA™ website, the collection and processing of your information may be governed by the privacy policies of those third parties.

We encourage customers to review the applicable privacy terms before submitting personal information to an external website.

9. Your Privacy Choices

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These may include the ability to:

  • Request access to certain personal information

  • Ask for inaccurate information to be corrected

  • Request deletion where legally applicable

  • Opt out of promotional email communications

  • Adjust cookie preferences

  • Request information about certain data-processing activities

Some requests may be subject to identity verification, legal exceptions, or record-retention requirements.

To submit a privacy-related request, contact us at:

service@cudorea.com

10. California Residents

Residents of California may have additional rights under applicable state privacy laws.

Depending on the law that applies to your circumstances, these rights may include requesting information regarding certain categories of personal information we collect, use, disclose, or share.

Eligible users may also have rights to request correction or deletion of certain information and to exercise applicable choices regarding targeted or personalized advertising.

We will process valid privacy requests in accordance with applicable legal requirements.

11. Browser Privacy Signals

Certain browsers or devices may offer privacy controls such as cookie restrictions, tracking-prevention features, or other preference signals.

Where required by applicable law and supported by our website technology, we will process recognized privacy preference signals accordingly.

Because browser standards and technologies may change over time, the way these signals are recognized may also evolve.

12. Children's Information

Our website is intended for general adult shopping audiences and is not designed to knowingly collect personal information from children under the age required by applicable privacy laws.

If we become aware that personal information from a child has been collected improperly, we will take reasonable steps to delete or otherwise handle the information in accordance with applicable requirements.

A parent or legal guardian who believes a child has provided personal information may contact us at service@cudorea.com.

13. Security Incidents

Although we use safeguards intended to protect personal information, no online system is entirely immune from security risks.

If a data security incident occurs that requires notification under applicable law, affected individuals will be informed in accordance with the legally required procedures and timelines.

Where appropriate, additional information may also be made available through our website or other communication channels.

14. Email Preferences

Transactional communications related to purchases may include:

  • Order confirmations

  • Shipping notifications

  • Payment-related notices

  • Customer service responses

  • Important account or policy information

Promotional emails are separate from necessary transactional communications.

If you no longer wish to receive marketing messages, you may use the unsubscribe option included in promotional emails.

Please note that opting out of marketing communications does not necessarily prevent us from sending essential messages regarding an active order or customer service request.

15. Data Retention

We may retain certain personal information for as long as reasonably necessary to:

  • Complete transactions

  • Maintain business and tax records

  • Resolve customer disputes

  • Prevent fraud

  • Enforce agreements

  • Satisfy legal or regulatory requirements

When information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it as appropriate.

16. Updates to This Policy

CUDORENA™ may revise this Privacy & Data Protection Policy from time to time to reflect changes in:

  • Our business operations

  • Website functionality

  • Technology

  • Service providers

  • Legal or regulatory requirements

When changes are made, the revised version will be published on this page together with an updated revision date.

We encourage visitors to review this page periodically.

17. Privacy Questions & Requests

If you have questions about this policy, your personal information, or the way CUDORENA™ handles privacy matters, please contact our customer support team.

CUDORENA™
Operated by Boot Barn Holdings,Inc.
Privacy & Customer Support: service@cudorea.com

We will review privacy-related inquiries and respond as appropriate under applicable law.